Consumer Products Mélange

Lords Automotive acquires 100% stake in Devam Electric Vehicles

Deal to boost Lords Automotive’s technological capabilities to design and manufacture world-class e-vehicles

Lords Automotive Pvt Ltd has acquired a 100% stake in Ahmedabad-based Devam Electric Vehicles, leading manufacturer of e-rickshaws and e-autos. Lords will take over the assets and patents of Devam Electric Vehicles with this deal.

The acquisition will enable Lords Automotive, a subsidiary of Lord’s Mark Industries, to leverage advanced technological solutions to design and manufacture world class e-vehicles. The company will also bolster its manufacturing capacities on a pan-India basis with access to a broader original equipment manufacturers (OEMs) base.

Lords will redesign the current e-rickshaw model of Devam Electric and relaunch it in October this year. This acquisition aligns with Lords Automotive’s strategy to increase its domestic market share and expand its product outreach in untapped European and African export markets early next year.

“Rising manufacturer investment, supportive government policies and increasing environmental concerns have emerged as key factors that fuel the exponential growth of the domestic e-vehicle industry. With this acquisition, we aim to expand our domestic and international market share in the e-vehicle segment and strengthen India’s position as a global manufacturing and distribution hub of hybrid and plug-in vehicles,” said Sachidanand Upadhyay, Founder, Lord’s Mark Industries.
Lords Automotive manufactures electric scooters under the brand Zoom, which are sold through a 300-strong pan-India dealer network. The company currently has two slow-speed electric scooter models which have been certified by the International Centre for Automotive Technology (ICAT). Lords Automotive will be launching two high-speed electric scooter models soon. The first will be a 120 km range EV having the capacity to achieve a top speed of 120 kmph. The second one will be a sports model with an 80 km range and top speed of 140 kmph. The company has also developed an electric vintage car which will be launched in January 2022.  

Devam Electric Vehicles had a manufacturing capacity of around 500 electric rickshaws per month, It was an R&D driven company with a small turnover of around Rs.10 crore. It had a wide range of electric rickshaws, electric auto, and e-loaders. The price range varies from Rs. 1.75 lakh to Rs.3 lakh. It had multiple variants from lead-acid batteries to lithium batteries.
Lords Automotive is a subsidiary of Lord’s Mark Industries, which is a manufacturer of renewable energy products and health care products in India.

This article is shared with Prittle Prattle News in the form of a Press Release.