Environment CSR Social Awareness

Social Media Campaign : One Planet Network & Plogman of India Roll out

Social Media Campaign #AnatomyofAction was Launched to promote Sustainable Lifestyle

-The objective of the social media campaign was to invite people to share their views on Sustainable Lifestyle

One Planet Network (an initiative by United Nations Environment Programme) and Ripu Daman Bevli (known as Plogman of India) have come together to launch a  Social Media campaign #AnatomyOfAction and invited people for a challenge showcasing their ideas and views to promote a sustainable lifestyle. The 5 pillars of sustainable lifestyle include food, re-usable stuff, money, movement and fun where each human has an impact and where one can make choices to have a more positive impact on the planet. Creating a buzz about these areas, the challenge was launched on the social media platform such as Instagram, twitter and Facebook. This challenge will run till 10th February.

#AnatomyOfAction intends to showcase the top-level changes an individual can make to support the growing shift to global sustainability.

In the ongoing virtual challenge, environmentalists across the country shared their different way to have a sustainable lifestyle. 

Spokesperson from Anatomy of Action, UNEP  said, “We are very excited to work with Ripu. Our goal is to inspire more people to take some of these actions to live better and lighter. And Ripu has already inspired people to do so” was shared to Prittle Prattle News via press release.

According to Ripu Daman Bevli, Founder – Litter Free India , “ I am very pleased to unite with Anatomy of Action to promote sustainable lifestyle through a unique challenge. This is our first such partnership with UNEP, looking forward to more such associations to create a huge impact. I urge people to just take one step at a time. Even our Plastic Upvaas campaign aims to get people across the world to take small steps everyday and achieve Sustainable Development Goals in the longer run.”

Users were asked to describe the #AnatomyofAction Challenge State the domain (#Food) + action (#UseAllYourFood) Hashtags to include: #AnatomyOfAction #ActNow Tag @unep and @UnSchools in the caption and on the photo. 

On social media users were asked to Tag – #ProteinSwaps #UseAllYourFood #GrowYourOwn; -#BeyondBuying #FashionSlowDown #DitchDisposables; #KeepActive #ShareYourRide #GoCleaner #EthicalInvesting #Divestment #EnergyPositive Homes ; #StayCurious #EnjoyTheJourney #ChooseExperiences.

Additionally, they were to  Tag 3 friends and challenge them to take action too  thus using  graphics and include the hand action symbol. The campaign also invites people to create short videos to reach out to their friends.

About One Planet Network

The One Planet network has been formed to implement the 10-Year Framework of Programmes on Sustainable Consumption and Production, which supports the global shift to SCP and the achievement of SDG 12. 

Adopted in 2012 at the World Summit on Sustainable Development, the 10-Year Framework of Programmes on Sustainable Consumption and Production (10YFP) is a global commitment to accelerate the shift towards sustainable consumption and production in both developed and developing countries.

This article was shared to Prittle Prattle News as a Press Release.

By Ayushi Gupta