The makers of Indri single malt and Camikara rum unveil a rare expression of Indian terroir and purity in the form of ultra-premium vodka
Piccadily Agro Industries Ltd., the award-winning spirits producer behind Indri and Camikara, has unveiled Cashmir, India’s first ultra-premium, small-batch vodka distilled from heritage organic Indian winter wheat and pristine glacial water sourced from the Kashmir Valley.
Cashmir marks the company’s entry into the luxury white spirits segment, where purity of source, elegance of design, and cultural symbolism converge. The vodka is distilled seven times to achieve a velvety, clean finish and will be made available in select Indian and international markets.
This launch is a significant move in Piccadily’s vision to elevate Indian spirits globally by emphasizing origin, craftsmanship, and natural purity.
Rooted in Heritage and Made for Global Luxury
Cashmir is distilled using heirloom, non-GMO Indian winter wheat grown using sustainable practices. Its defining ingredient is the glacial water sourced from the Kashmir Valley, celebrated for its mineral richness and untouched clarity. At 42.8 percent ABV, the vodka reflects both structure and smoothness—traits that appeal to connoisseurs who seek balance, not burn.
Master Blender Surrinder Kumar shared that this expression is a personal homage. “Cashmir Vodka is my tribute to the breathtaking land of Kashmir—a region that shaped my palate and perspective. This vodka captures its beauty, stillness, and soul,” he said.
Cashmir: The Design of Taste and Poetry
Every element of Cashmir speaks to Kashmir’s romantic imagery. From the floating shikaras of Dal Lake to the saffron fields of Pampore, each visual detail has informed the aesthetic philosophy of the spirit. Cashmir’s branding merges Indian craftsmanship with understated European luxury codes, positioning it alongside the world’s finest vodka labels.
The palate is designed to deliver structured smoothness. Each sip reveals a soft entry, mellow mid-palate, and a clean mineral finish. The use of seven-pass distillation, without charcoal filtration, preserves the botanical neutrality while enhancing the spirit’s mouthfeel.
Piccadily’s Statement of Intent in Vodka
Piccadily Agro’s portfolio already includes Indri-Trini, India’s most awarded single malt, and Camikara, the only Indian rum to win a global gold medal. With Cashmir, the company is signaling that India can produce white spirits to rival the best from Poland, Russia, or France.
Praveen Malviya, CEO (IMFL), explained that Cashmir was a natural evolution in the company’s journey. “We are placing Indian spirits on the global luxury map. Cashmir embodies richness, restraint, and rootedness—everything today’s luxury consumers seek,” he said.
Positioned for Premium Growth in Domestic and Global Markets
Cashmir will initially debut in high-end outlets in Delhi NCR, Mumbai, Goa, and select export markets including the UAE, Singapore, and Europe. The pricing will be disclosed on request and will vary based on local taxation and supply channel regulations.
The brand is targeting both hospitality partners and discerning home consumers looking for clean-label, heritage-led spirits. It is expected to appeal to premium whisky drinkers who also value vodka for its mixability and modernity.
India’s Luxury Spirits Market Finds Its Voice
India’s premium vodka market has seen double-digit growth over the last three years, fueled by a younger audience seeking clarity, craft, and cultural authenticity. The launch of Cashmir coincides with a growing preference for spirits with provenance and purpose.
Cashmir is the first vodka in India to emphasize the terroir of wheat and source water in its storytelling. Its name pays homage to Kashmir’s poetic identity while the product itself redefines Indian luxury with confidence and calm.
About Piccadily Agro Industries Ltd.
Piccadily Agro Industries Ltd. (BSE: PICAGRO) is a publicly listed company with operations in malt spirits, ethanol, and sugar. Its flagship brands include Indri-Trini single malt whisky, Camikara sugarcane rum, and now Cashmir vodka. The company operates a 168-acre manufacturing facility in Indri, Haryana and is known for its vertically integrated production capabilities.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube
